When you run a hospitality venue, your customers aren't just shoppers and buyers—they are guests. They choose to spend time out of their lives at your venue; your restaurant, hotel, lounge, or lobby. Whether someone is lodging for a week, sitting down for lunch, or simply passing through, the quality of that experience makes all the difference. The experience you create for your guests will affect if they come back, speak highly of your venue, or trust your brand in the future.
Customers will see the effort put into your venue down to the most minute details—light switches, napkins, even table bases. Your customers take notice of the style you pick, but for the most part, they're fairly indifferent to a table base. Until something goes wrong. The reason table bases are overlooked is that they're expected to function without issue. A wobbly table base or uneven surface can instantly sour the customer's experience.
Depending on the customer, things could go wrong for different reasons. It's important to keep in mind that your customers are not all the same.
Imagine a typical day at a commercial venue. You could easily spot three common customer types who all depend on a sturdy table as part of their experience.
Students often camp out in restaurants, cafes, and lounges. They'll go anywhere they can find some peace, a clear Wi-Fi signal, and a table to spread out on. Students of all ages and studies come prepared to hunker down with their laptops, tablets, textbooks, sketchbooks, etc. They'll order at least one drink or coffee, maybe some food if they're feeling "snacky." They might chat with friends, work on a presentation with their classmates, or plug in some earphones and type away. Whatever they're doing, they're most likely there for a few hours.
Students have enough to worry about already. They need a workspace without major distractions or obstacles that would curb productivity. A wobbly table could be just irritating enough that they can't focus and move on to a different venue. With a sturdy and reliable foundation, you can minimize the chances of spilling coffee on laptops and pens repeatedly rolling off tables.
Then there's the lively young family. This could look like a single parent and their wiggly toddler, a couple and their growing number of little ones, or a blended family getting together for a meal. If younger children are present, they might require high chairs, crayons, extra napkins, and—oops! They had a spill. With everything going on already, the last thing this family needs is another challenge.
An unstable table will only make matters worse. A playful toddler might turn the dinner table into a game of seesaw, spilling drinks and stressing out parents in the process. Level tables reduce the risk of losing favorite toys, crayons, and french fries under the table. Help families have a nice time together away from home with amazing service and a sturdy table.
As a result of the COVID-19 pandemic, the remote workforce has grown significantly. The remote professional doesn't always work from home. Many venture out into public looking for a change of scenery from their home office or seeking solace from everyday distractions. Remote professionals typically bring fewer materials than students, but if they like your venue, your table could become their desk away from home.
Any isolated corner could be perfect for the average remote worker. They might even stream meetings from a quiet booth or small room if you have any available. (Preferably staged with a background that's not too busy!) Be sure to keep this in mind when designing a floor plan or rearranging your venue's layout.
A high-quality table and reliable service are a must for the remote professional. Offer them a great environment for their workday and they will reward you with loyalty and tips!
Your guests rely on the stability of your tables without even realizing it. Moving guests to a new table or using coasters to even the table out is only a temporary fix. It becomes something to deal with again and again until you can finally replace the broken part or get a whole new table. Fix wobbly tables before they become an issue. Pedestal table bases ensure ample room under the table and minimize the chance of guests kicking the table legs. Cast iron top and base plates ensure that nothing bends or flexes—no matter how often guests lean on the table. Our base plate patterns provide the stability necessary to prevent the table from favoring one direction.
JI Bases is dedicated to manufacturing and supplying solid table bases, with cast iron pedestal bases and top plates that carry a lifetime warranty. If you want to make your hospitality venue the home that your guests and regulars come to rely on, we can help you build the perfect foundation for your establishment. Contact us today to find the perfect table bases for your venue.