All About Table Bases—and then some!

The Future of Dining Out

Written by Marketing_Sales | Apr 27, 2015 2:20:06 PM
I recently read an article in the St. Louis Post Dispatch about spending trends in food consumption. In March, for the first time ever, spending on bars and restaurants had surpassed spending on groceries. According to data from the Commerce Department, Morgan Stanley and the National Restaurant Association, there is a generational shift in regards to eating habits. Millennials, defined as those born in the period from 1980 to 2000 and made up of people in their twenties and thirties, eat out more than dine in. As millennials overtake the baby boomer generation, the food service industry will have to shift with them. Much research is now focused on how to getting those same millennials to come to specific restaurants. I will let our resident young person, a recent college graduate, explain what she and her cohort look for in the food service industry.

When it comes to going out to eat I think the article is spot on that it is first and foremost a social event. To be honest, I don’t go out to eat unless it’s something I am planning on doing with others – I’m trying to be smart with money in my first year out of college and eating out adds up really quickly. But I might be the exception to the rule, since I also know people who eat out all the time. It depends on a couple factors, including if you know how to cook. For me, though, dining out is definitely a special thing. So when it comes to picking a restaurant the first thing is definitely who I am going with. And from there, it’s deciding on what type of food, but also on a place that can accommodate the group of people I’m going to be eating with. Whether it’s two other friends or five, we’re looking for a place that will allow us to actually talk to one another. So the atmosphere of a place is very important. We’re looking for restaurants that allow you to talk, and are fairly comfortable. We’re not looking for anything super fancy, and we’ve definitely gone to some hole-in-the-wall places but it would be accurate to say that we also expect a certain level of environment. Clean floors, tables that don’t wobble like crazy, nothing broken, that kind of stuff. The restaurant is just background but when things are wrong, that’s what you notice. If I had to give advice to a restaurateur it would definitely be to make sure that the stuff in the restaurant – the tables, the chairs, the lights – support the overall atmosphere you’re going for. We, or least my friends and I, want somewhere comfortable and welcoming so make sure that whatever you put in the restaurant supports that.