If you own a restaurant, then you know how important the entire dining experience is for your customers. From the food, to the lighting, to the dining tables; every element plays an important role. One wrong thing and you could lose a customer. But it's not just a customer you lose; it could affect your entire business.
Word of mouth can turn one sour customer into hundreds. That one sour customer tells their friends, which today may include hundreds of Facebook friends and then the customer may write other online negative reviews...and, you can imagine the rest.
That's why you want to ensure every part of your customers' restaurant experience exceeds their expectations. Of course, you have the tastiest food and the best cooks to prepare it, but what about the seating? Your table and chairs are an important part of the overall experience. And, of those, the table base itself is the most important!
Customers generally do not want to come into a restaurant and be seated at an unsteady table. When tables are not sturdy, they are prone to wobbling. Most people use a table as a support or leverage when getting up. They also may use the table to steady themselves as they get seated. If a table does not have a sturdy pedestal base, it will become shaky over time. Customers won't be stable or secure when putting their weight on the table to stand up. Furthermore, a wobbly table is not a comfortable place to eat. Soups or drinks may slosh around and spill out when there is not a solid foundation for your table.
Let's face it the table is the showcase for your food. If that experience is less than impressive, your food suffers as well.
A table base that is constructed of cast iron will hold up longer. The main reason is that a JI Bases top plate is made from durable cast iron - it will NEVER flex or bend. Stamped steel top plates have inherent weaknesses: they'll bend under constant stress, welds can deteriorate and break in a moment when least expected or less thick (gauge) tubing will bend more easily.
By all accounts, the most durable table base will have the following qualities:
This type of construction and material extends the life of your table. And many across the globe have used the same JI Bases with confidence, even after a rehab/redesign!
Maintaining a positive brand image is another benefit of having a stable dining table. A quality table base will ensure customers' experience at your restaurant is pleasurable, safe, and comfortable. These are important qualities for any brand to have.
Imagine people coming to a place to eat and having the table wobble all through the meal. Or what if a person actually used the table to help them push up from the table and the unsteadiness caused him/her to fall. All of these scenarios would be damaging to the business's brand. However, when all the elements of a good restaurant experience are in place, then you can count on a boost to your brand.
Making decisions that will benefit you financially in the end is a wise move. You lose money if customers are turned off and quit patronizing your establishment. It makes financial sense to purchase a quality cast iron table base from the beginning. By using JI Bases, it costs no more to ensure consistent quality and engineering.
All cast iron JI Bases have a LIFETIME guarantee. If it breaks, we'll replace it. If it's not right, we'll do our best to fix it. Boost your restaurant image and provide your customers with a dining experience to remember.
Call to speak one of our experts at 888-792-2275 or browse our products.