Don't guess with your Table Bases

Fostering a great customer experience is more important than ever for restaurant owners trying to gain traction in a competitive market. And while most restaurant owners and designers would agree that customer satisfaction is critical, they often overlook some of the details that can make or break a customer's dining experience.  

When looking out at the restaurant floor—the ooohs and aaaaahs are amazing; but what really lurks under those custom table tops?

The need for a solid foundation is paramount in any building story. Table bases are not an exception. All too often the table bases are simply overlooked because of past expectations. As a restauranteur, the table tops are what shines. Your food is the talk of the town. Your servers are friendly. And, the table base is simply what holds it all up however, no one really sees it; no one really cares about it—except for the folks at JI Bases.

Why are table bases often a low priority for restaurant owners?

Restauranteurs and builders often wear many hats. They frequently work long hours equipping the kitchen, selecting the décor, planning the menu, and designing marketing campaigns. Sometimes, it seems that there are just not enough hours in the day to think about "minor details" like table bases. This is unacceptable when you think about it.  The table base is not a "minor" detail. It is really is the showcase item you should consider first.

Here are the primary reasons why table bases are not a top concern:

• Out of sight, out of mind: Highly visible furnishings typically top the list of priorities. Artwork, table tops, booth materials are visible. But, table bases are often hidden from view and so, they are rarely considered to be important - until something goes wrong. Then, they're a BIG problem.
• A lack of experience in the product: Because the purchase of a table base is sometimes the last thing to be considered, the furniture suppliers are quick to offer what they consider to be adequate. JI Bases is the only table base manufacturer that doesn't do anything else. We know what's best and what will be the most successful, unseen product you have in your establishment.
• Low expectations: Over the course of time, table bases have been an item that inherently have some kind of issue. Restaurant Furniture Manufacturers have put up with bulk shipments that are damaged, rusted, or unusable. The columns may not be cut square, or the purchase is brokered and customer service is minimal. Or worse, they have to order weeks in advance with no guarantee of on-time delivery or installation.

Consequences of a poorly constructed table base

While a table base may initially result in very modest cost savings, a poorly constructed base is more likely to wobble, tilt, and ultimately break down. This can lead to the following:

• Annoyed customers who become dissatisfied with their dining experience
• A reduction in repeat business
• An increase in online complaints about your restaurant
• Costly repairs and replacement charges

What is the best way to avoid these pitfalls?

Accepting that your table bases can negatively impact customer satisfaction and limit your repeat business, buying the best is rarely more expensive.  Table bases made from solid cast iron are a better choice over table bases with a stamped steel top plate. JI Bases helps you by: 

• Offering a LIFETIME GUARANTEE on cast iron and a 5-year guarantee on stainless steel table bases
• An unparalleled level of customer support
• Shipping within 24 hours of receiving your order
• Outstanding quality control 
• No minimum orders

Make sure that you select an experienced table base provider who is committed to ensuring the satisfaction of you and your customers.

Your total solution to all of your table base needs

Finding a trusted provider of affordable, high-quality table bases is as easy as a few clicks of your mouse. As the world's leading provider of cast iron table bases, JI Bases offers the world-class service that you deserve. With sixty years of industry experience, JI Bases offers the only sensible alternative to the ordinary. Expect more from your table bases! 

We invite you to contact us today to learn how we can help you obtain the solution to knowing your tables will outlast your customers! We look forward to becoming your single source for all of your table base needs!